Hi, I'm Kiley Choi — Yoona is my Korean name — and UX has become a way of life for me! I am constantly thinking about and applying the UX perspective & approach in my professional, academic, and personal journeys.

In terms of professonial experience, I have a track record of success in UX generalist roles, where I executed end-to-end UX design processes to improve existing products and create new ones. I have also spent the last ~2 years specializing in UX research (qualitative, quantitative, mixed methods, oh my!). Scroll down for a history of my employers!

In terms of academic experience, I graduated with a M.S. in Human-Computer Interaction from Rochester Institute of Technology, where I gained a wealth of knowledge in subjects like cognitive behavior and psychology, advanced end-to-end user experience design, a variety of user experience approaches, and advanced user research methodologies and analysis. Prior to that, I graduated summa cum laude with a B.S. in Interactive Media (basically, what they were calling "User Experience" at the time) and Marketing from Northeastern University.

Finally, in my day-to-day existence, I have used my UX skills to problem solve, empathize, mediate, plan, and make informed decisions to improve my life and the lives of those around me. To say I live and breathe UX would be 100% accurate — UX is not just a profession for me, it's a way of thinking that I genuinely believe in and am passionate about.